INDEPENDENT STUDIO · SEOUL
Design with
today’s color.
A little space for fresh ideas. A considered palette for whatever comes next.
A little color. A new perspective.
Published Sep 6, 2026
Five colors, endless possibilities. Select a color to copy its HEX.
A dreamy spring campaign palette of pale green, dark violet, folded berry, vivid cyan, and deep ochre. Designed for a floating paper kite, open-sky aperture, suspended thread, and campaign caption.
Brand campaigns
The feeling
A folded paper kite drifts through an open sky aperture while one suspended thread anchors the campaign caption
Explore this palette ↓A folded kite drifts above the roofline while a single opening reveals brighter sky. Rooftop Air creates the pale green field, and Thread Violet gives the small campaign caption and controls a firm, readable anchor.
Folded Berry forms the kite’s central paper plane. Sky Aperture opens a vivid cyan window, while Suspended Ochre draws the thread toward the roof. Solid overlapping shapes suggest translucency without placing essential text on blended color.
Use Rooftop Air for the campaign field with Thread Violet for headlines, captions, and control labels. Treat Folded Berry as the central kite-panel surface and use Rooftop Air for any text placed on it.
Reserve Sky Aperture for the cutout or one campaign action, using Thread Violet text. Use Suspended Ochre as a narrow thread or compact caption panel with Rooftop Air text. Begin with a 59/28/13 split across background, primary, and highlight surfaces.
Thread Violet reaches 11.47:1 on Rooftop Air and 6.77:1 on Sky Aperture. It reaches only 2.25:1 on Folded Berry and 2.01:1 on Suspended Ochre, so both fail normal- and large-text AA. Use Rooftop Air instead at 5.10:1 on Folded Berry and 5.70:1 on Suspended Ochre.
Keep essential text on solid, full-opacity colors. Pair campaign controls with written labels, preserve the thread as a narrow line, and let scale and spacing carry the floating motion.
A considered balance
Use Rooftop Air for the campaign field with Thread Violet text. Treat Folded Berry as a kite-panel surface with Rooftop Air text. Use Sky Aperture with Thread Violet. Use Suspended Ochre as a narrow thread or panel with Rooftop Air. Keep the original HEX colors fully opaque and begin with a 59/28/13 surface split.
Start with a generous background, introduce your primary color, then use the highlight sparingly. The ratios are a guide for large surfaces, not a fixed recipe.
Background & breathing room
Cards, graphics & sections
Buttons & key signals
Background · Primary · Highlight. Use text and accent colors where their roles call for them.
Recommended text on primary
The original text has low contrast (2.25:1). This example uses Rooftop Air (#D6E6C5) from the same palette instead of #351B45 on #944150, improving contrast to 5.10:1. This meets WCAG AA for normal text.
Recommended text on accent
The original text has low contrast (2.01:1). This example uses Rooftop Air (#D6E6C5) from the same palette instead of #351B45 on #67521E, improving contrast to 5.70:1. This meets WCAG AA for normal text.
Contrast is calculated for these specific pairs. Large text means at least 24 px regular or about 18.7 px bold. Check every pairing in your final design.
IMAGINE THE POSSIBILITIES
See how these five colors come together in a website, a poster, a brand, and a presentation. Explore a different palette and watch the mood change.
INDEPENDENT STUDIO · SEOUL
A little space for fresh ideas. A considered palette for whatever comes next.
THE POSTER STUDY
Big type, quiet space, and a single moment of color.
THE BRAND STUDY
THE PRESENTATION STUDY
A cover, a key message, and a plan. One palette brings the story together.
ONDA° / IDEAS IN MOTION
Make room for what comes next.
01 / 03 · THE VISION02 / 03 · THE IDEA
03 / 03 · THE NEXT STEP
From inspiration to creation
Add a considered color direction to the design you already have in mind. Your layout and instructions stay yours.
Try it in the design or AI tool you already use.
[Color guide — coloring.today / paper-kite-opens-the-skyline] Apply this palette to the design requested above. Preserve the requested layout, content, and interactions. If an explicit requirement conflicts with this color guide, identify the conflict instead of silently overriding it. Text: Thread Violet #351B45 Primary: Folded Berry #944150 Highlight: Sky Aperture #22BFD0 Accent: Suspended Ochre #67521E Background: Rooftop Air #D6E6C5 Mood: A folded paper kite drifts through an open sky aperture while one suspended thread anchors the campaign caption Suggested uses: Brand campaigns Application note: Use Rooftop Air for the campaign field with Thread Violet text. Treat Folded Berry as a kite-panel surface with Rooftop Air text. Use Sky Aperture with Thread Violet. Use Suspended Ochre as a narrow thread or panel with Rooftop Air. Keep the original HEX colors fully opaque and begin with a 59/28/13 surface split. Avoid: Thread Violet fails normal- and large-text AA on Folded Berry at 2.25:1 and Suspended Ochre at 2.01:1. Use Rooftop Air on those surfaces instead at 5.10:1 and 5.70:1. Keep essential text on solid full-opacity colors. Use approximately 59% background, 28% primary, and 13% highlight across large surfaces. These ratios are a starting point, not a rigid rule. Use text and accent colors according to their roles. Keep the original HEX values. Choose readable text/background pairings without silently changing the palette. Do not introduce unrelated colors.
[Color guide — coloring.today / paper-kite-opens-the-skyline]
Apply this palette to the design requested above. Preserve the requested layout, content, and interactions. If an explicit requirement conflicts with this color guide, identify the conflict instead of silently overriding it.
Text: Thread Violet #351B45
Primary: Folded Berry #944150
Highlight: Sky Aperture #22BFD0
Accent: Suspended Ochre #67521E
Background: Rooftop Air #D6E6C5
Mood: A folded paper kite drifts through an open sky aperture while one suspended thread anchors the campaign caption
Suggested uses: Brand campaigns
Application note: Use Rooftop Air for the campaign field with Thread Violet text. Treat Folded Berry as a kite-panel surface with Rooftop Air text. Use Sky Aperture with Thread Violet. Use Suspended Ochre as a narrow thread or panel with Rooftop Air. Keep the original HEX colors fully opaque and begin with a 59/28/13 surface split.
Avoid: Thread Violet fails normal- and large-text AA on Folded Berry at 2.25:1 and Suspended Ochre at 2.01:1. Use Rooftop Air on those surfaces instead at 5.10:1 and 5.70:1. Keep essential text on solid full-opacity colors.
Use approximately 59% background, 28% primary, and 13% highlight across large surfaces. These ratios are a starting point, not a rigid rule. Use text and accent colors according to their roles.
Use these semantic tokens consistently. Keep the original HEX values.
:root {
--color-text: #351B45;
--color-primary: #944150;
--color-highlight: #22BFD0;
--color-accent: #67521E;
--color-background: #D6E6C5;
}
Background is the canvas, text is readable copy, primary is a key surface, highlight draws attention, and accent adds small secondary details.
[Color guide — coloring.today / paper-kite-opens-the-skyline] Apply this palette to the design requested above. Preserve the requested layout, content, and interactions. If an explicit requirement conflicts with this color guide, identify the conflict instead of silently overriding it. Text: Thread Violet #351B45 Primary: Folded Berry #944150 Highlight: Sky Aperture #22BFD0 Accent: Suspended Ochre #67521E Background: Rooftop Air #D6E6C5 Mood: A folded paper kite drifts through an open sky aperture while one suspended thread anchors the campaign caption Suggested uses: Brand campaigns Application note: Use Rooftop Air for the campaign field with Thread Violet text. Treat Folded Berry as a kite-panel surface with Rooftop Air text. Use Sky Aperture with Thread Violet. Use Suspended Ochre as a narrow thread or panel with Rooftop Air. Keep the original HEX colors fully opaque and begin with a 59/28/13 surface split. Avoid: Thread Violet fails normal- and large-text AA on Folded Berry at 2.25:1 and Suspended Ochre at 2.01:1. Use Rooftop Air on those surfaces instead at 5.10:1 and 5.70:1. Keep essential text on solid full-opacity colors. Use approximately 59% background, 28% primary, and 13% highlight across large surfaces. These ratios are a starting point, not a rigid rule. Use text and accent colors according to their roles. Text/background contrast: 11.47:1. This is one measured pair, not a guarantee for the whole palette. Check every actual text/background pairing against WCAG AA. Prefer readable combinations from the original colors, keep visible keyboard focus, and never communicate state through color alone. If no original pairing meets the requirement, propose a separately labeled derived color with its original HEX, proposed HEX, purpose and measured contrast. Never overwrite the source palette.
This guide preserves the original HEX values. Review the output before using it.
Bring it into your project
Copy the same colors as semantic CSS variables. Every preview and prompt on this page uses this palette.
:root {
--color-text: #351B45;
--color-primary: #944150;
--color-highlight: #22BFD0;
--color-accent: #67521E;
--color-background: #D6E6C5;
}
Published Aug 12, 2026
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